Market research & development
Historically speaking the tourism industry has been renowned for making decisions based on a 'sixth sense', bringing to the fore a need for less assumptions and more accurate research. Whether it be a new product launch, re-positioning, sale or acquisition, market research is essential. Incorrect decisions will result in failed objectives - either financially or in product integrity.
id Services Australia provides a broad scope of market research services and techniques.
Market research starts from extracting relevant data that currently exists within maintained marketing information systems. Further research can include the coordination of focus groups, conducting surveys and calling upon information from various umbrella organisations within the private and government sectors.
Qualitative research using smaller focused samples can be effective when fine tuning detailed information; or quantitative, utilising a greater number of samples reflecting the customer profile, filtering the results into an aggregate creating specific criteria. Tourism industry standards exist to provide a set of criteria allowing competitor operations to meet and exceed their closest product rivals, raising the bar at every stage to ensure their product maintains an edge on its competition.