Feasibility & due diligence
Whether it be a resort, hotel or travel company, various commercial transactions such as acquisitions, asset sales and outsourcing require a meticulous and robust due diligence process that is critical to the successful outcome of the transaction. The conduct of due diligence should facilitate the identification and treatment of matters and issues impacting on the transaction.
id Services Australia provides specialist services and knowledge of the sales, marketing and public relations function within a resort, hotel or travel company to examine all financial or market projections, exposing whether or not they are in fact achievable.
Marketing, public relations and sales due diligence requires auditing the proposed transaction, both externally and from within the existing business. Comprehensive review process must cover the existing and projected source of business, market mix, collateral, distribution mix and marketing reviews, pricing structure, competitor set and e-marketing. It must also incorporate an overview of all valid contracts in place, prior commitments made to future rate solicitations with industry suppliers, land, cruise and airlines not discounting all other partners. Due diligence in this instance provides protection against unwanted obligations that have the potential to affect profitability after the transaction. Property management systems, central reservations systems and telephone and internet call centres must be included, allowing an efficient handover and continuity of normal business operations.
Macro government and economic forces, current airline services and future developments, including all plans by new competitor developments, together this indicative information offers a chance to forecast desired business objectives and the effects of market forces.
Feasibility levels will be created allowing for a realistic business plan, or timeline of activities. Indicators provide confidence for new managers to proceed with the implementation of new collateral, departmental transitions, consumer and industry awareness, new e-marketing, high resolution images, guest and staff stationery and induction - ultimately aligned toward a segway from one set of company operational procedures to the new. id Services Australia is experienced in projects requiring due diligence in the tourism and hotel sector.