About us
id Services Australia specialises in providing public relations, marketing, sales and operational advice for resorts, hotels and tourism operators within the luxury and ecotourism sector. Principal of id Christopher Fenech has worked in the hospitality and tourism industry for over 15 years, most recently as Director of Marketing, Sales and Public Relations for the internationally acclaimed and award winning El Questro Wilderness Park – formerly part of the Accor hotel group prior to its publicised sale to Voyages.
Former owner of El Questro Wilderness Park, William Burrell offered the following quote pertaining to Christopher’s six year involvement with El Questro Wilderness Park: “Simply put, Christopher worked vigorously to ensure the success of El Questro. Challenged by its location within the extremely isolated Kimberley region of far north Western Australia, Chris had the daunting task of ensuring five separate accommodation venues within the million acre property remained well occupied. Operating primarily from an office in Sydney, Chris did a splendid job securing numerous public relations opportunities whilst marketing El Questro, the outback and the top end Kimberley destination having significant flow-on benefits to many more non-El Questro tourism operators within the region. Chris Fenech made my life easier.”
As the saying goes, ‘the apple never falls far from the tree’. Chris Fenech has a family pedigree in luxury hotels and resorts stemming from the Fenech Group of Hotels located in Europe. Tradition continues as Christopher now incorporates the dynamic talents of his wife and business partner Nicolle Fenech who contributes to the id Services Australia team.
Nicolle Fenech, nee Shepherd, is a successful career print journalist and editor with Fairfax, News Limited and Torch Publishing. Drawing on her extensive media background Nicolle provides a niche service to both tourism sector clientele and to the many and various non-tourism small to medium size businesses looking to maximise their return on investment from advertising and public relations. Copywriting, press release management, database mining, editing and management of campaigns are just some of the additional skills Nicolle adds to the scope of services offered by id Services Australia. Nicolle’s understanding of cost-effective communications has seen her assist businesses achieve enormous success from sound, prudent and creative campaigns for far less than expected.
As an organisation id Services Australia offers an armoury of marketing associates and communication tools which can be tailored and designed to suit various clientele objectives.